FROM BUD TO BED

At Flaneur, providing our clients with outstanding craftsmanship, superior construction, and an enhanced experience is of utmost importance. In the meantime, we hold ourselves responsible for minimizing our environmental impact at every stage of the process, and we only collaborate with factories and workshops that have demonstrated a high level of environmental consciousness.

We work hard to develop a dyeing, weaving, sewing, and finishing process from bud to bed with two goals in mind: to create the most sophisticated colours and to manufacture in an ethical and sustainable manner. 

Flaneur is dedicated to producing a bedding experience unlike any other and reviving the art form of luxury bedding craftsmanship.

 

SUPIMA® COTTON

 A superior variety of cotton cultivated in the USA is called Supima® cotton. The extra-long staple fibre that gives Supima® cotton its superior qualities—strength, softness, and colour retention—sets it apart from other types of cotton.

The cultivation of Supima® cotton employs cutting-edge techniques and technologies. Supima® farmers use a variety of technologies to grow the highest-quality cotton possible while having the least negative environmental impact. These tools include soil monitors, satellite technology, and GPS navigation utilised on tractors to plant and harvest cotton.

Supima® cotton is grown only in the west and southwest states of California, Arizona, Texas and New Mexico. Supima® is the trademark used to promote American-grown, extra-long staple cotton. To bear the Supima® trademark, products must be sourced through a licensed supply chain.

Flaneur is the first-known brand to invest in independent DNA testing, which guarantees that the bedding is actually made entirely of Supima® cotton.

 

LYOCELL

All of our bedding is sewn using 100% biodegradable Lyocell thread made from the wood pulp of the eucalyptus tree. This fiber is produced with minimal impact to the environment in an award-winning closed-loop process that recovers or decomposes all solvents and emissions. It is an expensive but ideal replacement of the traditional polyester sewing thread, which is similar to plastic bags, cannot be easily resolved once produced.
 
The thread is then dyed in Los Angeles to perfectly match the colour of the fabric. Our thread is sourced from a one-hundred-year-old German manufacturer.
 

 

ZIPPERS

The finest quality zippers in the world, Riri® zippers made in Switzerland, close every duvet cover from Flaneur. Since its inception, Riri® has been linked to high-end fashion labels, making it the ideal choice for our upscale duvet cover that is dyed to order. In addition, the Riri® Group is dedicated to sustainability and constant improvement of its performance levels with regard to the environmental impact of water consumption and carbon dioxide emissions.

NO OPTICAL-WHITE & THE GARMENT DYE

Optical white, also known as "hotel white”, is achieved through heavy bleaching, which creates negative environmental and social impacts, going against our core philosophies and aesthetics. Flaneur whites are the natural whites of Supima® Cotton. 

Each bed sheet, duvet cover, pillowcase, and sham is dyed and pre-washed, using no toxic chemicals, one at a time, by boutique, family-operated dye houses located in the Los Angeles area. 

A "garment" dye lot, which is a small-batch method akin to a washing machine, is used for the dyeing process. This creates a richer, more sophisticated, and lived-in colour shade while having a significantly smaller environmental impact due to the significantly reduced energy use. The process also allows the staff member to manually check the shade at any point during the process, stop the machine if needed, and make any necessary adjustments to ensure the perfect outcome each and every time.

 

FOCUS ON CRAFTSMANSHIP 

Flaneur employs a technique that tightly weaves a sateen fabric that offers the perfect combination of breathability and warmth, the softness and the sturdiness. The 1-ply, 1-pick sateen, 400-thread count is highest possible thread count achievable in a single square inch of fabric. It has a wonderful sheen that complements the beautiful colour shade.

Anchored in a history that dates back to 1835, a select team of tailors sews every piece of Flaneur bedding. The precision of design and execution of hand-sewn French seams at every corner are the result of generations of study, craftsmanship, and teamwork.

Personal engagement, consistency, and quality assurance are at the forefront of every piece that leaves the factory. At Flaneur, quality control is performed piece by piece as opposed to one in a thousand. Before the piece is ready for delivery, we check and approve the weaving, sewing, and colour consistency.